Before I start to discuss this ad I would like if it was watched first, just so that all the laugher inside could be released from the body. This advertisement is probably the best and the most funniest one I have ever seen. From the moment I first saw this ad I was in tears of laughter!
Enjoy!
http://www.admad.tv/view/11/funny-ad-cleaning-products/
So clearly after viewing the commercial there must have been some sort of comical reaction from it. As we can see from the advertisement, Vim the cleaning product has some rather intelligent marketing people working for them. The ad gives off this really serous kind of feeling which entices the viewer to really watch and find out what happens next. What we see from the advertisement is a mother and a child both getting emotional because they cannot be with each other. The ad gives off the idea that the mother is in jail and has been for quite a while. The daughter is really missing her mom and wants her back. They both share a loving embrace, and then the mother gets back to work. When we see her getting back to work we see her stuck in a bathtub cleaning. This is the point in which the whole commercial changes. It goes from a serious level to a comedy one.
After viewing the commercial we can see that the massage is pretty obvious. “Buy Vim so your cleaning can be done fast and with little effort” the commercial even states “Don’t spend your life cleaning, Vim cleans the tough stuff. Easily” the commercial is easily understood and straight to the point, which makes it easy for consumers. This is what we see from the commercial and how is it understood.
Here is a quote that was taken from the New York Times Business section. The article is titled: THE MEDIA BUSINESS: ADVERTISING; In Defense of Comical Commercials. This is the quote, which was said within the article.
“People respond to comedy!’’
In my opinion this is true because I believe that there is not one person who does not like to laugh and laughing is a positive thing so if advertisements are funny they give off a positive feel making the consumer feel good. Therefore, having an impact on their next purchase, what ever it may be.
Works Cited
Rothenberg , Randall. "THE MEDIA BUSINESS: ADVERTISING; In Defense Of Comical Commercials." New York Times: Business Monday, July 3, 1989: n. pag. Web. 10 Oct 2009. <http://www.nytimes.com/1989/07/03/business/the-media-business-advertising-in-defense-of-comical-commercials.html>.
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